Mar 5, 2010

What is Facebook....and as a business owner, "what's in it for me"?

What Is Facebook?
Wikipedia says: Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Since September 2006, anyone over the age of 13 with a valid e-mail address (and not residing in one of the countries where it is banned) can become a Facebook user. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, and school or college.

The website's name stems from the colloquial name of books given at the start of the academic year by university administrations in the US with the intention of helping students to get to know each other better.


Why is Facebook Considered Such a Powerful Business Marketing Tool?
I think ''the numbers'' speak for themselves! Here's some stats off the FB website (MARCH 2010):


Company Figures
More than 400 million active users
50% of our active users log on to Facebook in any given day
More than 35 million users update their status each day
More than 60 million status updates posted each day
More than 3 billion photos uploaded to the site each month
More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
More than 3.5 million events created each month
More than 3 million active Pages on Facebook
More than 1.5 million local businesses have active Pages on Facebook
More than 20 million people become fans of Pages each day
Pages have created more than 5.3 billion fans


Average User Figures
Average user has 130 friends on the site
Average user sends 8 friend requests per month
Average user spends more than 55 minutes per day on Facebook
Average user clicks the Like button on 9 pieces of content each month
Average user writes 25 comments on Facebook content each month
Average user becomes a fan of 4 Pages each month
Average user is invited to 3 events per month
Average user is a member of 13 groups


Mobile
There are more than 100 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.


Based on what you see above, do you see the enormous VALUE in tapping into business marketing potential of Facebook?  For more information about this blog post topic, please visit CarolinaWebsiteDesign.com and then call Cole WebMarketing at 704-503-7069.


COMING NEXT: How Do I Create a Facebook Business Page?

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