Jun 7, 2010

Keyword/Keyphrase: Increase the Quantity AND Quality of Prospects to Your Business Blog

Keywords/Keyphases ~ A business blog can be a great way to help attract and funnel qualified prospects to your website. Here is a BIG tip to make your business blog "Super Search Engine Friendly" and help you increase both the quantity AND quality of traffic to your blog (and your website).


  • Repetition For Emphasis - Increase Your Keyword Density: Carefully select a few keywords or keyphrases that clearly AND concisely describe your blog post topic and subject. Don't overload your post with keywords and keyphrases, but repeat yourself (a few or several times, depending on the total word count of the business blog post) to increase your "keyword density ratio." GoogleBot, the search engine robot for Google, will often consider the first few words at the most important words, so "front loading" your business blog post with your target keyphrases is important. The search engine robots MSNbot (Live) and Slurp (Yahoo!) also will pay special attention to the first words/first paragraph. MSNbot will also focus on the last words/last paragraph to help determine the main subject of a web page.

Keep this powerful SEO concept/tactic (keyword selection, placement & frequency) in mind when writing your next business blog and you'll significantly improve your chances of targeting and hitting bigger and better customers!

For more information about this blog post topic, please visit CarolinaWebsiteDesign.com and then call Cole WebMarketing at 704-503-7069.

One Subject Per Post: Increase the Quantity AND Quality of Prospects to Your Business Blog

As I've discussed in previous webmarketing posts, a business blog can be a great way to help attract and funnel qualified prospects to your website. Here are a BIG tip to make your business blog "Super Search Engine Friendly" and help you increase both the quantity AND quality of traffic to your blog (and your website).



Single Themed Focus - One Post, One Subject: this simple and time proven SEO tactic, which also applies to website page development, involves picking one product, one service or one subject to write about. When search engines robots hit a page on the web (blog page or website page) it will make a decision as to what the FOCUS is for this page. The first question it has is "what" - what is this page about? The answer determines how the search engine robot will "index" the page after it "crawls" it. It will look for keywords; especially repeated keywords. If you write in your blog post about several different subjects, the robot NOT you will decide what the focus or emphasis of the blog is. Obviously there a good chance the robot and you might disagree about this! You can help both of you "get on the same page", by selecting a single topic and then staying on it.


Keep this powerful SEO concept/tactic (single themed post) in mind when writing your next business blog and you'll significantly improve your chances of attracting and catching bigger and better customers!

For more information about this blog post topic, please visit CarolinaWebsiteDesign.com and then call Cole WebMarketing at 704-503-7069.