Jan 27, 2011

Cole WebMarketing Testimonial by R. Butler of OmnAvia (Aircraft) Interiors

Posted on the ''Google Places'' listing for Cole WebMarketing -- Jan 26, 2011

Cole WebMarketing Testimonial by Robin Butler of www.Spectra-IP.com) and www/OmnAvia-Interiors.com.

OVERVIEW: Longtime client (7+ years) R. Butler, of Spectra-IP.com and OmnAvia-Interiors.com  talks about the affordable and quality website design, development, and management services provided by Cole WebMarketing, as well as effective SEO (Search Engine Optimization) services, Social Media Marketing Consulting & Management and much more.

  • we've been working together for seven years or so
  • our website consistently ranks in TOP 5 at Google for major search keyphrases
  • Cole WebMarketing has been directly responsible for much of our financial success over the last number of years.
  • This new company (OmnAvia-Interiors) we're starting now would not have been possible 
  • without the skills & webmarketing experience of Cole WebMarketing
  • I can't say enough great things about them
  • if you need a website, talk to Brian Cole....he's the best!

LINK TO VIDEO TESTIMONIAL: http://bit.ly/charlotte-website-design-testimonial

This client's conviction in the QUALITY and VALUE of the professional, yet affordable, website services provided by Cole WebMarketing, led to a recent referral (to a longtime friend) that resulted in a nice size new "total website overhaul" project.  

Wouldn't you agree that a referral, (especially to a long time friend), is THE best PROOF of of long time track record of "good services @ competitive prices"?  

If a small-medium sized business needs website design, redesign, website photography and/or video shoot, editing and production, SEO (Search Engine Optimization) or related website services...an investment and partnership with Cole WebMarketing just makes good sense!

Note: on the same VIDEO TESTIMONIAL page is another TESTIMONIAL by 2 time NASCAR Champ, Randy LaJoie.                   

For more information about Cole WebMarketing products and services, please visit CarolinaWebsiteDesign.com and then call us at 704-456-WEB1 (9321).

Jan 3, 2011

To Link or Not To Link (your website to another) - How To Avoid "Link Farms"

Most all website owners/managers have received this type of email - a "reciprocal link request" from a total stranger.  Here's a typical example:
Copy of Email from LINK FARM:
...and I manage a wide variety of websites and have found that adding links on my site to other related sites is beneficial for both parties involved. My research has shown that linking with similar sites shows a significant increase of website traffic. I came across your website ABCcompany{dot}com and would be very interested in adding your link to my site; provided you are able to add a link back to one of my sites. If I have made a mistake by sending this to the wrong address, please simply click reply and I will remove your email from my mailing list. Below I have included the details I would like you to use when adding my link to your site:
URL: XYZcompany{dot}com
Title: _____ ________ ________
Description: _________________ ___________ __ _____________ __________ _______
If you are interested in my offer, please reply to this email and let me know where you have added my link. Feel free to let me know if you have any questions or concerns. Thank you!++++++++++++++++

1) it comes from someone you don't know
2) it involves a website totally unrelated to your company/products/services/industry
3) this email was sent to you because your website indicates that this address deals with requests of this type.
3) it offers to "help you" remove yourself from their mailing list by clicking reply (this confirms they hit an active email account, which increases the value of your email address when they sell it to other spammers and scammers)

Regarding these types of emails, I encourage all Cole WebMarketing clients to be very cautious and be careful to avoid "link farms". These are sites that exist primarily for the purpose of providing a huge number of links to often completely unrelated websites. They are frowned upon by Google and the other search engines because "# of links to your site" is considered to be a factor in how GoogleBot, Slurp and other major search engines "index your site" (determine rank, listings, etc.). This is the main reason link farms are considered a "black hat (bad) SEO (Search Engine Optimization) tactic".
QUALITY RECIPROCAL LINKS = White Hat SEO: Increasing your "back links" (inbound links from other sites to your site) is considered an effective "white hat (good) SEO tactic". It's advisable that you try to get as many websites as possible to link INTO your site. Linking OUT to other sites only helps them. That's why ''reciprocal links'' are best - both related sites link to each other to help both the human site visitor (get additional info.) AND makes your site more "search engine friendly".

OUTBOUND LINK RISKS: A final word of caution regarding linking out to other sites from your website - as you know, our world today is one filled with a "information overload" and web surfers have developed a very short attention span.  If you link out to another website, be aware that you may decrease your "conversion ratio" (visitors turning into customers).  The prospect at your site might have been just about to order, call, email you, bookmark, share, or take another buying action, but you distracted them with a link to another website.  Also, if you are a dealer or distributor, linking out to the "manufacturer" website might cost you a sale/customer if the other site makes it easy to find your competitors. An outbound link is best from dealer to manufacturer when you have an exclusive or protected territory.

For more information about this blog post topic, please visit CarolinaWebsiteDesign.com (note the inbound link I just included here!) and then call Cole WebMarketing at 704-503-7069 to discuss your business, your website and how we may be able to help you improve your SEO efforts with a quality link building program.