It's another NEW Year - do you still have an OLD website??

Internet years are like "dog years", so if your company website has looked and functioned pretty much the same for the past several years, that's an ANCIENT website!

Since you don't get a 2nd chance to make a good 1st impression, consider the fact that your old outdated website might actually be hurting rather than helping attract new customers, retain current customers, and win back old customers?

Here is one recent example of "BEFORE" and "AFTER" - 2002 website (by another website company) vs 2018 website (by Cole WebMarketing).

Call us today at 704-456-WEB1 (9321) for a FREE Website Analysis and to discuss how Cole WebMarketing can transform your ancient and outdated website into a modern cutting-edge web presence that you and your company can really be proud of.

NOTE: Thank you for the 10,000+ views of this blog!

NEWS: A Busy Start to 2016

NEWS: 

It's been a really busy 2016 so far for Cole WebMarketing!

Honey Skin Studios - Wilmington, NC

As usual, a lot of web work involving "start of the New Year" updates & revisions to existing websites plus several brand new sites and a "total overhauls" of old websites.

We recently launched brand new website for the new ownership of a Wilmington, NC based spray tan business.

Next time you're in that area and would like to "Get Your Glow On!", please check 'em out: HoneySkinStudios.com

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Cole WebMarketing is a Charlotte, NC based website consulting, design and development firm - for more info, visit: ColeWebMarketing.com and then call 704-456-9321 for more information, free consultation and quote.

PDS Launches New & Much Improved Website

We're exited to announce the launch today of another custom website by Cole WebMarketing.

Piedmont Door Solutions (PDS) recently changed their company name and also greatly expanded their operations.  In the process of rebranding the company, they knew that their 11 year old website looked very "old school" and was in dire need of a TOTAL overhaul. Needed was a fresh new design, a new layout look & feel, better graphics, improved site organization, enhanced functionality, better content (text AND photographs) and more.

They contracted with local Cole WebMarketing for this important project.  The new site is ''mobile device friendly'' and features a number of modern features found in many high-end websites. Noteworthy is that the Project Duration was less than 10 weeks and the total investment was less than $3000.

Click the  "before & after" screenshot thumbnail image below and then visit the new website: http://www.PiedmontDS.com

Before and After "Total Website Overhaul" by Cole WebMarketing

If you're thinking about giving your website a "facelift" or a "complete makeover", call Cole WebMarketing at 704-456-9321 to discuss your needs and how we may be able to help. The 4th Quarter is always busy but projects contracted prior to November 15, 2015 may be able to be completed before the end of the year (2015).

Since 1999, Charlotte, North Carolina based Cole WebMarketing has been providing custom and very affordable website design/development and other related services to customers throughout the United States.  Specialists in the B2B marketplace, especially in the technical/industrial sector.

Top 4 Reasons You Need To Have A Mobile Website... Now

It's a fact that more and more internet users are accessing the web via a mobile device - cell phone, an iPad or other tablet type computer, etc.  

Is your website "mobile friendly" as they say in the website development biz?  If yes, how mobile friendly is it?  The answers to these two important questions should be known by every website owner.

WHY do you need a "mobile friendly" website or a completely separate "mobile version" of your standard desktop website?

Before we move on - let's be clear on the definition of each and the difference between them. Mobile Friendly means your standard desktop website looks and functions OK when accessed by a mobile device - Mobile Version means a separate website, designed and developed specifically for use by phones/tablets.  Usually the desktop website will include a "media query script" in the HTML code that will instantly identify what type/size device is accessing the site and automatically serve up either the desktop version OR the mobile version depending on what the visitor is using to visit your site.

My TOP 4 REASONS include:

1) PEOPLE SEARCH USING THEIR PHONES: Web usage patterns are changing rapidly and changing significantly. More and more people are using mobile devices to check out businesses on the web - recent research indicates that at least 25% of of the total web searches worldwide are done on a mobile device - mobile traffic to websites is UP 3x from just a few years ago! Also, mobile users tend to want different information from a website than the typical desktop PC user.  for example, they want information in small pieces - bullet points, a simple list of products/services provided, and quick contact information (phone, email, address, driving directions).  Website content that might look/work great on your desktop site might not be readable when viewed using a smart phone.

2) BETTER VISITOR-TO-CUSTOMER CONVERSIONS: many times when a desktop website is viewed using a mobile device, links are difficult to click on, important information is buried deep within the website, and advanced features such as Flash video clips (or worse, Flash based site navigation links) either don't display well or don't show up at all. It's critical that your website functions/displays well on a mobile device, otherwise many first time visitors will simply hit their back button and move on to the next company on the list (your competition!). Offering a mobile version of your website can significantly reduce your "bounce rate" (quick or instant departure after arrival).  The true essence today of effective website design and development is no longer focused on a cool look and good features/functionality - it's all about providing the best "user experience".

3) PEOPLE LOVE OPTIONS: many visitors to your website using a mobile device may prefer a mobile version, but others would rather check you out via your desktop version, so...always give them a choice - let the visitor decide which version they want to use by always including a "view desktop website" link on your mobile version.  Most mobile browsers and smart phones allow users to zoom in/out to better view content, but some don't, so making a mobile version of your site rather than trying to make your desktop site mobile friendly is the best way to go.

4) MOBILE WEBSITES WORK!: a mobile version of your website doesn't have to be an exact duplication of your desktop site. In fact, it most often shouldn't be the same - a quick overview of your company, products/services plus your contact information often will be all that's needed.  However, your mobile site should load quickly (less than 3 seconds), have text that's easy to read (large), be easy to navigate (basic/simple content organization), and make it impossible for the visitor to not instantly know how to get in touch with your company.

There are MANY other solid reasons to make sure that you have a mobile friendly or mobile version of your website for your business or organization, but these are just a few of the main reasons.

For more information about mobile website development, please call Cole WebMarketing at 704-456-9321 for a free website consultation.