Jun 30, 2012

Pinterest: the Newest Kid on the "Social Media Marketing" Block

Although Pinterest has been around for awhile now, but if you're a website owner or manager, it might well be considered the newest "tool" to add to your "social media marketing toolbox".

WikiPedia says: Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, 're-pin' images to their own collections and/or 'like' photos. Pinterest's mission is to "connect everyone in the world through the 'things' they find interesting" via a global platform of inspiration and idea sharing. Pinterest funded by a small group of entrepreneurs and inventors. It is one of the “fastest growing social services in the world.”

The two graphs below show the RISE in "shares" to Pinterest and the number of "clicks" per day to outside websites (AKA as "BackLinks" - see my prevous post about the power/value of BackLinks in regarding to website marketing).

*Mashable reported that Pinterest has become one of the tops "social referrer" for cooking, arts/crafts, and other female lifestyle sites. However, even though Pinterest is geared towards women at this time (2012), most websites like this become "uni-sex" over time, as more and more men start using them.


NOTE: this post will be continued later (to specifically address the VALUE of Pinterest to website owners regarding webmarketing), but I wanted to make sure I got at least a "heads up" out to the world before the end of JUNE 2012

* Mashable "leading source for news, information and resources for the Connected Generation -- Mashable reports on the importance of digital innovation and how it empowers and inspires people around the world. Mashable’s 20 million unique visitors and 6 million social media followers have become one of the most engaged online news communities"