Google +1 What Is It and Why Should I care?

One of the newest offerings by Google is something called +1.  The PLUS ONE button can be found on web pages (especially next to certain advertisements and other features) and we will ''soon'' see these on millions of websites.

Similar to the Facebook LIKE button endorsement, when users click on the +1 button it adds that ad, web page, feature, company, product, brand, etc. to "the social network".  We're not talking about your Facebook or Twitter, but to "THE" social network - all the ways we're connected to others we interact with on the internet.

Remember that effective Web Marketing is all basically about two things:

1. BUILD IT: Designing & Developing (or re-designing/re-developing) a professional looking, well "search engine optimized", well organized, informative website... that attracts visitors... and keeps them interested enough to take a ''buying action'' (bookmark, phone call, email, quote request or places an order)... before they hit the back button
2. MAKE THEM COME: Promoting your website online (and offline)... so that your website becomes easier and easier to find over time... by people (qualified prospects) searching for your products and services

A key component of the PROMOTE part of the process is driving qualified prospects to your website, and that's where +1 can help.

When a person is logged into their Google account (everyone should have one), and begins doing a search on Google, any site they (PLUS those in their network!) have ever added via +1, will now become part of the Google search "algorithm" and their "personalized search function".  Your searching experience will be enhanced because you'll see "who in your network has plussed what" and be able to take advantage of the approval (of others that you known & trust) when considering what to click on in the SERPs (Search Engine Results Pages).  With +1, Google is adding a powerful social element into their searches!

The value /benefit to Cole WebMarketing clients and other website owners doesn't just stop here. +1 will also impact Google AdWords PPC (pay per click) Google AdWord advertisers.

Soon, +1 will also start showing up on Google AdWords listings. A click on a +1 button will NOT count as a click on paid keyword/keyphrase ads, so clicks will not cost you any extra money. As most of us know, Google seems to love giving us "more for nothing"! Google AdWord advertisers will be able to see which ads are getting the most +1 clicks and be able to obtain other useful web marketing data via their free Google Analytics reports.

This new +1 feature certainly will probably very quickly become a "learned convention" by website users and adding +1 to your website pages should be considered a web development "industry best practices" addition.

Want to TRY IT OUT?
Simply click the PLUS ONE button under this blog post!

Like everything on the web, change happens every second, so keep we encourage you keep updated about Google +1 (and many other web marketing tools & tactics) by clicking the ''follow this blog" (upper right).

See the value in adding PLUS ONE to your website?  If you currently have a "Website by Cole WebMarketing" (or if you'd like us to design & develop a brand new site and include +1 to your site), please call us at 704-503-7069 or visit ColeWebMarketing.com

Keyword/Keyphrase: Increase the Quantity AND Quality of Prospects to Your Business Blog

Keywords/Keyphases ~ A business blog can be a great way to help attract and funnel qualified prospects to your website. Here is a BIG tip to make your business blog "Super Search Engine Friendly" and help you increase both the quantity AND quality of traffic to your blog (and your website).

• Repetition For Emphasis - Increase Your Keyword Density: Carefully select a few keywords or keyphrases that clearly AND concisely describe your blog post topic and subject. Don't overload your post with keywords and keyphrases, but repeat yourself (a few or several times, depending on the total word count of the business blog post) to increase your "keyword density ratio." GoogleBot, the search engine robot for Google, will often consider the first few words at the most important words, so "front loading" your business blog post with your target keyphrases is important. The search engine robots MSNbot (Live) and Slurp (Yahoo!) also will pay special attention to the first words/first paragraph. MSNbot will also focus on the last words/last paragraph to help determine the main subject of a web page.

Keep this powerful SEO concept/tactic (keyword selection, placement & frequency) in mind when writing your next business blog and you'll significantly improve your chances of targeting and hitting bigger and better customers!

For more information about this blog post topic, please visit CarolinaWebsiteDesign.com and then call Cole WebMarketing at 704-503-7069.

One Subject Per Post: Increase the Quantity AND Quality of Prospects to Your Business Blog

As I've discussed in previous webmarketing posts, a business blog can be a great way to help attract and funnel qualified prospects to your website. Here are a BIG tip to make your business blog "Super Search Engine Friendly" and help you increase both the quantity AND quality of traffic to your blog (and your website).



Single Themed Focus - One Post, One Subject: this simple and time proven SEO tactic, which also applies to website page development, involves picking one product, one service or one subject to write about. When search engines robots hit a page on the web (blog page or website page) it will make a decision as to what the FOCUS is for this page. The first question it has is "what" - what is this page about? The answer determines how the search engine robot will "index" the page after it "crawls" it. It will look for keywords; especially repeated keywords. If you write in your blog post about several different subjects, the robot NOT you will decide what the focus or emphasis of the blog is. Obviously there a good chance the robot and you might disagree about this! You can help both of you "get on the same page", by selecting a single topic and then staying on it.


Keep this powerful SEO concept/tactic (single themed post) in mind when writing your next business blog and you'll significantly improve your chances of attracting and catching bigger and better customers!

For more information about this blog post topic, please visit CarolinaWebsiteDesign.com and then call Cole WebMarketing at 704-503-7069.

Social Media Marketing: Make Your Reservations NOW!

Just a quick note here to all Cole WebMarketing clients and any other website owners/managers who read this. If you haven't done so already, get accounts set up for social media marketing sites ASAP. Most accounts are FREE to set up and maintain, so cost is not an excuse to wait.


The main point here is to "reserve" your business name with major/popular Social Media Marketing opportunities, such as we've here:BLOG - http://colewebmarketing.blogspot.com/,
Business FACEBOOK Page - http://www.facebook.com/cole.webmarketing,
LinkedIn page - http://www.linkedin.com/companies/cole-webmarketing
TWITTER account - http://twitter.com/colewebmktg.


Even if you're not quite ready to jump in and start "working" your Facebook, Twitter, LinkedIn, Merchant Circle, etc. accounts right now or manage/maintain a BLOG, you want to help protect & preserve your corporate identity by at least setting up these and related accounts.


For more information about this blog post topic, please visit CarolinaWebsiteDesign.com and then call Cole WebMarketing at
704-503-7069.