Jan 20, 2012

Use Facebook For Biz? Deadline FEB 15, 2012 to Save Old Tracking Data

Having a Facebook page is a GOOD thing.  Knowing how people are using your Facebook page is a GREAT thing.  Knowing how to USE all the valuable information contained in your Facebook Activity Tracking Analysis Reports is an AWESOME thing.

It's also something that many business owners don't really understand.  That's where Cole WebMarketing, a Charlotte, NC based Social Media Consulting Firm, can help!

If you currently have a Facebook Page for your business, you need to know:
  • On December 15, 2011, Facebook stopped collecting "activity tracking" data in the OLD format.  
  • After this cut off date, your data will be collected in the NEW format, called Pages Insights.  
  • All old format data from your page will be deleted on February 15, 2012, so be sure to archive (export & save as Excel or CSV file) anything that you want to keep. 
ABOUT Facebook's ''Activity Tracking Data Program'' for Facebook Page Owners:
Facebook says "Insights provides Facebook Platform developers and Facebook Page owners with metrics around their content. By understanding and analyzing trends within user growth and demographics, consumption of content, and creation of content, Page owners and Platform developers are better equipped to improve their business and create better experiences on Facebook".

Don't Just Know, DO! Knowing something useful is nice; doing something useful/beneficial with that information is what it's all about!

To learn more about Social Media Marketing for your business, especially how to understand and utilize the gold mine of marketing data provided for FREE in Facebook's Insights, please contact Cole WebMarketing today - visit ColeWebMarketing.com, and then call 704-456-WEB1 (9321) to discuss the many ways that we can help you grow your business using the internet.