If the site navigation / content organization is still viewed as the best way to present your company and content, and the text and images within the site are current/accurate/up to date, perhaps a "total overhaul" isn't needed.
WEBSITE OVERHAUL: On the other hand, if they site is more than 5-7 years old, much of the site content needs revising, the way the site is designed and developed needs improvement, and/or you're just really tired of the way your current site looks (especially if compared to those companies that consider you a competitor), then a total overhaul is probably warranted.
So if you're thinking about updating your website, consider carefully if it just needs a bit of sprucing up, or if the better value and return on investment would be to tear the whole site down and start over from scratch.
For more information, please visit www.ColeWebMarketing.com and then call us at
704-456-9321 for a free consultation.